FaroL
Growth Partners
Growth is good
Growth brings opportunities to all.We build growth engines that power your business.
Business-Driven, Data-informed, Analytically minded and powered by Technology, our Playbooks and our Partners.In the end, we only win if you win.
What We Do
We build Growth Engines that include playbooks, processes and systems:
* Customer Engine: Know, Retain and Expand playbooks.
* Sales Engine: Distribution Channels, Sales Process & People.
* Marketing Engine: Channels, Lead Generation, Content playbook.
How we do it
Our model is divided into three phases:
→ Diagnosis the Challenge - identify the growth opportunities through data, research and expert insights.
→ Adapt Playbook - adapt our playbooks to the client’s context.
→ Run the Playbook - execute the playbook, from full control to delegation and oversight.
Why Us
We're not a Digital Agency nor a Consultancy firm. We're your Growth Partner. Here's why:→ Holistic Approach: It is not about Marketing or Sales. It is about growth. We integrate strategies across and with all business functions.
→ Measurable Results Revenue is what counts. Everything else is a promise or a consequence or a distraction.
→ Aligned Incentives Our success is tied to yours with our unique performance-based fee structureWe are operators with extensive hands-on experience across sectors, markets and business models.
The Team
Seasoned Professionals with extensive and broad experience across sectors, channels and business models.Our Partners can also leverage their vast network of experts and technical talent.
Hugo H. Macedo
Hugo is a business leader with 25+ years of experience in marketing, innovation, and digital business. His career spans FMCG, Telecom, Strategy Consulting, and B2B Tech startups.Key achievements:
→ Led a telecom unit from 0 to 300K customers
→ Scaled a digital marketing agency from $1M to $13M in revenue
→ Grew a SaaS startup from $1M to $10M ARR in 3 yearsHugo holds an MSc in Electronic Engineering and an MBA from Porto Business School. He's recognized as a top Product Marketing influencer and has held C-level positions.At Farol Growth Partners, Hugo serves as Managing Partner, focus on:
1. Product Marketing Strategy
2. Growth Strategy
3. Market and Business AnalysisIn 2024, he ran his first half-marathon.
João Cardoso
João is a product and technology leader with over 20 years of experience bridging marketing and technology. As Managing Director at a digital consultancy, he's known for data-driven innovation and scaling digital operations.Key achievements:
→ Founded an AI-driven digital media company
→ Grew a digital team from 10 to 110 experts
→ Managed €100+ billion in retail banking productsAt Farol Growth Partners, João brings:
1. Marketing-technology integration expertise
2. Proven ability to scale digital operations
3. Diverse industry experience in digital transformationJoão's passion for innovation extends to his personal life, where he seeks new challenges through travel and outdoor activities.
Contact Us
Get in touch to know more and explore opportunities.